SLT RAINBOW PAGES is Sri Lanka’s only telephone directory published by SLT Publications (Pvt) Ltd, the publishing arm of Sri Lanka Telecom PLC (SLT) – the pioneer and the foremost telecommunication solutions provider to the nation.
The telephone directory is published and distributed primarily to all SLT subscribers including government organizations, business organizations, religious institutions, residential customers etc. The word ‘directory’ has been very synonymous with Sri Lanka Telecom since it is the only publisher of telephone directories in Sri Lanka since 1939. Formerly, publication of telephone directories was carried out by a separate department of SLT. However, from 1983 to 2000, publication of telephone directories was outsourced to a third party, but in the year 2001, it was brought back to SLT. Then the telephone directory was branded as SLTRAINBOW PAGES and the first SLT RAINBOW PAGES Directory was published in the year 2002.In the year 2008, publication of the telephone directory was brought under the purview of a separate organization viz. SLT Publications (Pvt) Ltd, merely established as a wholly-owned subsidiary of SLT to undertake this task for providing a much better service.
Over the long span of decades, the directory has seen greater improvements especially in terms of information and accessibility. In addition to the print version of the directory, a wide range of digital directory products such as Web, Mobile Web, Mobile App, Directory CD, e-Directory, etc., in keeping with the fastest-growing technology, has been developed to address the evolving needs of people and help the advertisers of the directory grow their business by leaps and bounds. Through these digital products, SLT RAINBOW PAGES reaches out to millions of people across frontiers and access to the directory information has been broadened yet simplified unprecedentedly.
SLT RAINBOW PAGES is a very comprehensive and informative guidebook rather than a mere telephone directory; thus it helps people arrive at right decisions efficiently.Over 6000 business organizations including the blue chip companies in Sri Lanka have trusted on SLT RAINBOW PAGES to convey their message to the consumers and millions of people access RAINBOW PAGES globally to fulfill their directory information needs. As the only National Business Directory in Sri Lanka, SLT RAINBOW PAGES helps create millions of business-to-business (B2B), business-to-government (B2G) and business-to-consumer (B2C) transactions annually.
Apart from the main business of directory publishing, SLT Publications (Pvt) Ltd has now diversified into new business undertakings, followed by the success of the directory industry. Indigo Advertising Solutions is one of such new businesses established to offer total advertising solutions and Event Management & Activation is yet another new business established to offer total event management & activation solutions. Moreover, apart from the main telephone directory, SLT Publications (Pvt) Ltd has diversified into industry-specific directories (Tourist Directory, Wedding Directory etc.) turning a new chapter in the directory industry of Sri Lanka.
While being a flourishing key subsidiary of the SLT Group, SLT Publications (Pvt) Ltd as the sole directory publisher to the nation, is always committed to offering the best service possible for the general public and the business community to fulfill their needs.CIYRUS